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The Supplier Deal

10 min
B1

🎧 Transcript

Joseph: How did the supplier negotiation go?

Sana: Not great. They wanted 20% more. I said "That is too much. We cannot pay that."

Joseph: Straight rejection. They got defensive?

Sana: Yes, they started justifying everything.

Joseph: Because you backed them into a corner. Try: "That would be difficult for us to justify internally. Could you walk us through the cost breakdown?"

Sana: That's softer, but I'm still saying no?

Joseph: You're saying "not yet" — very different from "no." You're asking for evidence, buying information.

Sana: Then I said "We want to keep last year's price."

Joseph: Another wall. Instead: "We'd need to see the increase stay closer to 5-7%." Now they have a target, not a slammed door.

Sana: What if 5% isn't enough?

Joseph: Trade. "If the increase has to be 10%, what if we extended to 3 years?" Link your concession.

Sana: Give something, get something.

Joseph: Never concede for free. And when you close — summarise: "So just to confirm, we've agreed on 8% with a 2-year contract and quarterly reviews."

Sana: Verbal summary before written contract.

Joseph: Always. Prevents "that's not what we agreed" emails later.

Check your understanding

1. Why does "We cannot pay that" backfire?

It's a wall — nowhere to go. "That would be difficult to justify" keeps the conversation open.

2. What is a linked concession?

Giving in exchange for something: "If the price has to be 10%, what if we extended to 3 years?" The "if" ensures you never concede for free.

3. Why summarise verbally before closing?

Prevents misunderstandings. Both sides confirm the same terms before anything is written.

Key phrases

"That would be difficult for us to justify internally" — Soft rejection, door stays open
"We'd need to see the increase stay closer to..." — Sets a target, not a wall
"If [concession], what if we [linked offer]?" — The linked concession
"So just to confirm, we've agreed on..." — Verbal close

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