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The Product Launch Pitch
🎧 Transcript
Joseph: OK, you have to pitch the new product to the leadership team tomorrow. Let's practise. Start from the top.
Sana: So, good morning everyone. Today I will present our new product.
Joseph: Too flat. You've got 30 seconds to grab their attention. Start with a problem, not an announcement. Something like "Last quarter, we lost 15% of our users in the first month. Today, I'm going to show you how we fix that."
Sana: OK. "Last quarter, we lost 15% of new users within 30 days. What I'm about to present will change that."
Joseph: Much better. Now you have their attention. Give them the roadmap — what are your three points?
Sana: I'll covering the problem, the solution, and the expected results.
Joseph: Almost — "I'll be covering." Future continuous. Small thing but it sounds more professional. Go on.
Sana: "I'll be covering the problem, our solution, and the expected impact. Let's start with what's going wrong."
Joseph: Good signpost. Now, when you show the data, don't just read the numbers. Interpret them. Don't say "revenue was 2 million." Say "Revenue reached 2 million, which is 20% above our target."
Sana: So give the number AND what it means.
Joseph: Exactly. Numbers without context are noise. And when you move to the solution, signal the transition.
Sana: "Now that we've seen the problem, let's turn to our solution."
Joseph: Perfect transition. And when you wrap up?
Sana: "To sum up — we've identified the problem, we have a tested solution, and the projected impact is a 25% improvement in retention. I'll now open the floor for questions."
Joseph: That's a clean close. One tip — before you open for questions, pause for two seconds. Let the summary land. Then open. Silence is powerful.
Check your understanding
1. Why does Joseph say "Today I will present our new product" is too flat?
Because it's an announcement, not a hook. Starting with a problem ("We lost 15% of users") creates urgency and gives the audience a reason to listen. An announcement gives them no reason to care.
2. What does Joseph mean by "numbers without context are noise"?
Saying "revenue was €2M" is just data. Saying "revenue reached €2M, 20% above target" is insight — it tells the audience what the number MEANS. Always interpret, don't just report.
3. Why does Joseph recommend pausing before opening for questions?
A 2-second pause after your summary lets the final point land. It shows confidence and gives the audience a moment to absorb. Rushing into "Any questions?" makes the ending feel weak.